Jumia — AI, Voice & Automation Platform
- Context
- Customer and vendor support across 9 African markets was highly dependent on agent-led journeys, creating cost, inconsistency and limited scalability.
- Decision
- Owned product strategy and roadmap prioritization across AI, voice, live chat and social self-service. Focused on reusable journey logic, routing, automation triggers and market-specific execution.
- Outcome
- Reduced agent-handled interaction volume by 12%, improved CSAT by 9 points, and scaled automation, deflection and containment to 65%.